Introduction
In this competitive world, the marketing of products and services calls for ingenuity on the part of advertisers and public relation specialists in order to get the public to choose one product or engage the services of one company over another.

Thus, there are a lot of job opportunities for people who are creative and possess originality and excellent communication skills in the advertising and public relations line. Available job prospects include:

Job Description

(a)   Copywriter

-       Writes and composes materials for advertisements.
-       Suggests names for new products, writes slogans and designs packaging.
-       Co-ordinates with clients to decide on various advertising aspects.
-       Compares products or services to find selling points.
-       Creates appealing and catchy advertisements.
-       Writes advertisements for newspapers, magazines, television, billboards and shops.
-       Produces brochures and reports.

(b)   Desktop Publisher

-       Utilises computers to produce professionally designed documents.
-       Prepares proposals to win work contracts.
-       Discusses job requirements or design concepts with clients.
-       Produces graphics for clients' approval.

(c)   Advertising & Promotions Executive

-       Plans and carries out advertising campaigns for a product or service effectively and efficiently.
-       Understands the complexity of different advertising media, print and video production techniques,

copywriting, event management and dealing with people at different levels.
-       Tries to be different from competitors.

(d)   Art Director
-       Conceptualises ideas behind an advertising campaign.
-       Works closely with the copywriter to brainstorm for ideas.
-       Checks colour proofs and artwork before authorising for printing.
-       Needs to have some marketing knowledge and presentation skills in order to sell ideas to clients.

(e) Traffic Controller
-       Oversees each project and provides support for both the accounts and creative teams.
-       Ensures the smooth flow of projects and strict adherence to schedules.

(f) Public Relations Manager

-       Creates and maintains public awareness about the products or services.
-       Develops and maintains relations with the mass media.
-       Prepares speeches, press releases and brochures, advertisements etc.
-       Co-ordinates special events, promotions, exhibitions etc.
-       Handles complaints.
-       Bridges the communication gap between employees and management.

(g) Marketing Manager

-       Develops detailed marketing strategies with other managers as well as determines the demand for the

products or services and threats from competitors.
-       Identifies and analyses organisational strengths and weaknesses.
-       Monitors trends to identify the potential for a new product or a new market.

(h) Market Researcher

-       Provides information on potential customers such as their requirements, likes, dislikes, revenue/income

etc.
-       Indicates how a product or service should be presented.
-       Conducts interviews, surveys and questionnaires to gather information.
-       Interprets statistics.